Shade Shutters and Blinds is the brainchild of Central Coast Iron Man Daniel Shade. They are experts in their field, and provide high quality installation, craftsmanship and expertise. Daniel approached us in order to create a brand and online presence for their new venture which services Sydney to Newcastle.


Tolstoy developed an identity to reflect Shade’s modern aesthetic and attention to detail. Drawing inspiration from Shade’s featured products; branding elements and colour ways were established for application across the website, stationary, and vehicle signage. The website was designed as a step away from the generic, A-typical offerings of other sites in the industry, in order to create something wholly unique – instantly providing leverage amongst its competitors.


Gary Pepper Vintage

Branding, Website and Online Store

Carl Kapp

Printing Collateral and Website


Branding and Website