With humble beginnings Recreational Boutique started making and selling jewelry at Bondi markets and soon grew in popularity opening a store at Westfield, Pitt St, Sydney. As online shopping took off so too did Recreational’s need for an online store and website. Landing various press articles also identified the need to take Recreational Boutique to the next digital level.
The website was designed to match the Recreational aesthetic as well as provide flexibility to varying screen sizes. The home page was designed to be minimalistic and give Emma the opportunity to update the large bold image on a regular basis. The simple and intuitive back-end was chosen for it’s gentle learning curve as well as providing a starters entry point into ecommerce.