Tolstoy was approached by Ashley and Heather of Paperdolls Style International, to take their blog and brand to the next level. The new site would need to accommodate, boost and maximise future advertising opportunities, and incorporate social media.
A new identity was developed to reflect Paperdolls sleek fashion-centric content. The website was designed and developed to act as more of a magazine style layout, standing apart from the traditional blog format. The Wordpress back-end was integrated into the Glam network advertising platform.