Gritty Pretty


Gritty Pretty is the online soapbox of Aussie Beauty Editor and fashion aficionado Eleanor Pendelton. Eleanor requested a blog where she could express her love of beauty and fashion in an online setting that was clean, stylish, and edgier than the existing cliché beauty website format.


The outcome was a design that stood out from the pack and helped make Gritty Pretty one of the most visited beauty blogs in Australia. Minimalism was the key in bringing imagery to the front and making copy clear and legible.


Gary Pepper Vintage

Branding, Website and Online Store

Carl Kapp

Printing Collateral and Website


Branding and Website