Dapa is a leading creative force in the youth market, generating ideas and production for brands such as Redbull, Sony, and Land Rover to name but a few. Tolstoy was assigned to help Dapa revisit their branding and create a portfolio website that reflected the high caliber of work contained within. A tight deadline and a need for interactivity were saluted with confidence.
A rebrand was undertaken with careful consideration to maintain the integrity of the brand. Synonymous with the idea of the word ‘dapper’, the top hat used in the existing branding was redesigned to provide more flexibility for touch point applications, with a focus on future motion use. The new website incorporates many interactive elements while maintaining smooth, easy navigation, and providing highly filterable content.