Carl Kapp


Carl Kapp is a high profile Sydney-based luxury fashion designer synonymous with quality and detail. Carl first worked with Tolstoy in 2009 to help grow and propel the brand’s essential digital presence. With an increasing list of distinguished press, a growing customer base, and the very first store opening - Tolstoy worked closely with Carl and the team to help boost online sales and produce print collateral to reflect Carl Kapp’s exquisite style aesthetic.


A staggered approach was taken to overhauling the website, whilst still maintaining the brand’s current content management system. The overhaul consisted of a complete redesign, coupled with front-end development in order to implement these changes – all the while keeping the pages online, and maintaining the integrity of the CMS.


Gary Pepper Vintage

Branding, Website and Online Store


Branding and Website